Privacy Policy

Last Updated: February 10th, 2025

Welcome to MaiMovement.app!

MaiMovement is a platform designed for match analysis, video uploads, and team management—empowering coaches and sports organizations with advanced analytics. Your privacy is important to us. This Privacy Policy outlines how MaiMovement (referred to as "we," "us," or "our") collects, uses, and safeguards your information when you use our platform, located at MaiMovement.app (the "Platform"). By using the Platform, you agree to the practices outlined in this Privacy Policy.

1. Information We Collect and Legal Basis

We collect and process your information under the following legal bases:

  • Personal Information (Contract Performance):
    • Name and email (required for account creation)
    • Login credentials
    • Profile information
  • Organizational Information (Legitimate Interest):
    • Organization affiliation
    • Role and permissions
    • Team associations
  • Usage Data (Legitimate Interest):
    • Access logs and activity timestamps
    • Feature usage patterns
    • Performance analytics
  • Technical Data (Legitimate Interest):
    • IP address and device information
    • Browser type and settings
    • Operating system information
  • Content Data (Contract Performance):
    • Uploaded match videos
    • XML data files (including match statistics and tagging data)
    • Analysis results, annotations, and competition stats

2. Cookies and Tracking

We use cookies for the following purposes:

  • Essential Cookies: Required for the Platform to function (authentication, security, and session management)
  • Analytics Cookies: If accepted, we use Google Analytics and Microsoft Clarity to understand how visitors use our Platform

You can choose to accept or decline non-essential cookies when you first visit our site. You can also manage cookie preferences through your browser settings at any time.

3. How We Use Your Information

We use your information for:

  • Providing and maintaining the Platform, including match analysis and video management
  • Access control, security, and authentication
  • Improving our services and developing new features
  • Complying with legal obligations and audit requirements
  • Communicating with you about service updates and support

4. Data Retention Periods

  • Account Data: Retained while your account is active plus 30 days after deletion
  • Video Content: Stored for 24 months unless manually deleted
  • Analytics Data: Retained for 36 months
  • Communication Records: Kept for 24 months

5. Data Sharing and Third Parties

We share data with:

  • Your organization (for access control)
  • Microsoft Azure (our cloud service provider)
  • Mux (for video processing)
  • Google Analytics (for usage analytics, if cookies are accepted)
  • Microsoft Clarity (for usage analytics, if cookies are accepted)

6. International Data Transfers

Data is primarily processed in the EU. When transferred outside, we ensure appropriate safeguards through:

  • Standard Contractual Clauses (SCCs)
  • EU-US Data Privacy Framework
  • Binding Corporate Rules where applicable

7. Your Data Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request data erasure
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent

8. Contact Information

For all inquiries, including privacy-related matters and data rights requests, please contact us at: info@maimovement.app

9. Complaints

You have the right to lodge a complaint with your local data protection authority. For EU residents, you can find your authority through the European Data Protection Board.

10. Policy Updates

We will notify you of significant changes to this policy via email or platform notification. Continued use after changes constitutes acceptance of the updated policy.